What we provide

Everything you need to launch genomics, end to end.

Kits, lab, science, reports, a Lab Test Analyzer, a Recommendations Engine, AI and the app your customers use, all under your brand. Customize every stage, or launch as is.

24 hrs

to launch a basic API integration, as little as*

1,500+

white-label reports

40X

whole genome coverage

2

accredited labs, US and EU

*Basic API integration. Most API integrations take 2–4 weeks; branded platforms 1–2 weeks.

Tests

Genotyping, 40X whole genome, or your own data.

Choose per customer. Many partners sell genotyping as the entry product and 40X whole genome as the premium tier.

Entry

Genotyping + imputation

~750,000 markers measured, imputed to 200M+ variants. Powers wellness, nutrition and risk reports.

Premium

40X whole genome

Every base measured at 40X average coverage. Adds rare functional and rare medical variants, ACMG findings, advanced PGx, HLA, mitochondrial and family-planning reports, with the ACMG report included.

No kit

Bring your own data

Consumer files (23andMe, AncestryDNA), genotyping arrays, or whole genomes from any sequencing lab.

Whole genome

Why 40X matters

Coverage is how many times each base is read. More reads mean more confident calls, especially for rare variants.

Low-pass (1–4X)30X (industry standard)40X (OmicsEdge)
Reads per base1–4, most variants inferred30 on average40 on average
Rare variantsNot reliably detectedDetectedDetected with deeper coverage
ACMG findingsNot suitableSupportedIncluded
Clinical PGxLimitedSupportedIncluded

Reports available with 40X whole genome

Functional Rare Variants

Disease- and Risk-Associated Variants

Loss-of-Function-Associated Variants

ACMG SF v3.3 Predisposition Report

Advanced Pharmacogenomics (PGx)

HLA & Antigen

Medical Disease Variants

Family Planning & Fertility

Mitochondrial

Whole Genome Genius Report

Plus every genotyping report, on more complete data

Reports

1,500+ reports, ready to white-label.

Sell individual reports, 50–60-report summaries by health area, or everything. Hide what you don't want to offer.

Wellness and lifestyle

Diet and nutrition, fitness, sleep, weight, skin, mood and cognition.

Disease risk

Polygenic risk for 1,400+ conditions, including 200 validated polygenic risk scores, compared with people of the same ancestry.

Clinical

Pharmacogenomics, carrier status and, with 40X whole genome, ACMG findings and rare variants.

Longevity and labs

Longevity reports, plus 4,000+ lab markers tracked alongside genetics.

See every report before you call

The full catalog, with what each report covers and which test it needs.

Browse the full report catalog

Don't see what you need? Tell us and we'll build it for you!

Beyond DNA

Two engines most genetics providers don't have.

Genetics shows what your customers are prone to. Our Lab Test Analyzer shows what is happening in their body now, and our Recommendations Engine tells them what to do about it.

LAB TEST ANALYZER LDL cholesterol Vitamin D HbA1c hs-CRP LDL OVER TIME Read alongside genetic risk for heart health
Labs + genetics

Lab Test Analyzer

Reads blood-test results alongside each person's genetics, so a lab value is interpreted in the context of their genetic risk, and tracks it over time.

4,000+ lab biomarkers supported

Trends over time, with before-and-after for your programs

Interpreted alongside genetic risk, not in isolation

RECOMMENDATIONS ENGINE 1Omega-3 (EPA/DHA)Genes + LDL + goalsYOUR PRODUCT 2Mediterranean-style dietGenes + HbA1c + goals 3Vitamin D3 + K2Genes + vitamin D levelYOUR PRODUCT
Personalized action

Recommendations Engine

Ranks 20,000+ diet, lifestyle and supplement interventions for each person, using their genetics, lab results, symptoms and goals, and maps them to your products or protocols.

Built from human trials, written by our scientists, not generated by AI

Mapped to your own catalog, products or protocols

Included in reports and available through the API

Customization

Make it yours, at every stage.

Launch with our defaults in days, or tailor each step as you grow.

01

Kits

Generic kits with no minimum, custom-branded boxes, or your own packaging.

02

Brand

Your logo, colors and domain on the platform, app, PDFs and emails.

03

Report selection

Choose exactly which reports your customers see, and how they are bundled.

04

Custom reports

Reports built to your spec and owned by you.

05

Custom recommendations

Diet, lifestyle and supplement advice mapped to your own products or protocols.

06

Language and region

Spanish and German ready to use, other languages by translation. Data hosted in the US or EU.

Heart healthYOUR BRAND · PDF REPORT YOUR BRAND 82WELLNESS SCORE Ask the AI about my DNA

Your brand

One platform, every screen your customer uses.

Launch on our branded platform, build on the API, or add AI and a mobile app under your name.

Branded platform: a full SelfDecode clone under your domain

HyperIntelligence mobile app

White-label genome-aware AI LLM, by iframe or MCP

Delivery

Reach customers however you work.

No build

Branded platform

A full clone of the SelfDecode platform under your name and domain. Priced by scope.

Most popular

Developer-ready API

REST API with webhooks and a full sandbox. JSON, white-label PDFs, raw and imputed data.

Available now

White-label AI LLM

Embed our genome-aware AI LLM in your app with an iframe, or connect your own AI to each user's results through MCP.

Available now

HyperIntelligence mobile app

Our mobile app, under your brand, for customers to explore results on the go.

Logistics

Kits, lab and shipping, all handled.

Kits ship within 1 business day of an order

Prepaid return label in the US

CLIA-certified, CAP-accredited US lab for the US, Mexico and Canada

ISO-certified EU lab for Europe and beyond

Kit registration in your flow or ours, unbranded

Genotyping results in ≤10 business days from lab receipt

Launch in as little as 24 hours.

Basic API integration. 30 minutes with us gets you pricing and a demo account.