DNA testing inside your product, under your brand.
A complete, white-label genomics service: kits, a CLIA-certified, CAP-accredited lab, 40X whole genome or genotyping, 1,400+ ancestry-informed risk models and 1,500+ simple, fully customizable reports, plus a Lab Test Analyzer, a Recommendations Engine and a genome-aware AI LLM, delivered to your app or platform. We run the lab, the science and end-to-end fulfillment. You keep the customer.
HIPAA & GDPR compliant · Your data is never sold · CLIA-certified, CAP-accredited US lab · ISO-accredited EU lab
Launch in 4 steps
Trusted by health and genomics companies
+ hundreds of other businesses
For consumers
SelfDecode
Our own consumer brand: 90,000 active customers, 2M+ genomes processed.
For practitioners
PromicsEdge
Order kits and reports for clients, with no build. Used by 3,500+ practitioners.
For businesses · you are here
OmicsEdge
The same platform, white-labeled inside your product, app or clinic.
Who we serve
Built for every business that delivers health.
The same lab, science and white-label reports, packaged for how each kind of organization reaches its customers.
Precision telehealth
PGx, weight and metabolic risk inside your virtual care, GLP-1 and behavioral-health programs.
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Enhanced clinical practice
Genetic versus lifestyle risk, PGx and lab tracking for concierge, longevity and preventive medicine practices.
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Employers & insurers
Genetics-based prevention, wellness and PGx for employees and members, through your benefits platform or member app.
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E-commerce & supplement brands
DNA-based recommendations mapped to the products you sell, so every result points to your catalog.
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Hospitals & clinics
40X whole genome, rare variants, ACMG findings and clinical PGx for clinician-led programs.
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AI partner for genetic labs
Imputation, risk scoring, white-label reports and a genome-aware AI LLM for the data your lab produces.
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Government & public health
Population genomics programs and participant reports, calibrated across ancestries and kept in-region.
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Health, wellness & AI apps
Add genetics to the lab and wearable data your app already uses, with an AI that knows each genome.
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DTC genetics brands
Launch your own consumer DNA brand, with kits, lab, reports and a full platform under your name.
Learn more →Privacy & security
Your customers' DNA, protected at every step.
Genetic data is the most personal data there is. Privacy and security are built into every kit, lab, report and API call, so your legal and security teams can say yes.
HIPAA & GDPR compliant
BAAs and DPAs ready to sign. Data hosted in the US or the EU (Frankfurt) to match your market, and EU data stays in the EU.
Your data stays yours
You own your customer data. We never sell it, and we delete it on request within 30 days.
Secure by design
Pseudonymized samples, AES-256 encryption and a secure tokenized API. Our security pack is available on request.
Accredited labs
CLIA-certified, CAP-accredited US lab. GLP-compliant EU lab, ISO 9001 and 13485 certified, ISO 15189 and 17025 accredited.
Wellness, not diagnosis: risk is shown relative to people of the same ancestry, and clinical reports are for clinician-led programs, with genetic counseling available through a partner on request.
How it works
Pick how you launch. Change later.
Start without writing code, or connect our API and build your own experience. Every option uses the same lab, science and reports.
Branded app
A full clone of the SelfDecode platform under your name and domain, with all 1,500+ reports.
API
Results as JSON or white-label PDFs, straight into your app. Data only: you design the screens.
Custom
Your own algorithms on our pipeline, recommendations mapped to your products, or our engine on your servers.
Dedicated specialists
Real experts answer your team's questions, from day one.
A named account manager
Your single point of contact, from kickoff to launch and beyond.
Scientists on call
Our PhD and MD team answers questions on reports, risk scores and results.
Developers on Slack
A shared channel with the engineers behind the API.
Tests & kits
One cheek swab. Two depths of genome.
No blood draw, no nurse, no clinic visit. Choose the depth per customer, or send us data you already have.
Genotyping + imputation
~750,000 measured markers, imputed to 200M+ variants with our published Selphi method. Powers wellness, nutrition and risk reports.
40X whole genome
40X average coverage: deeper than the 30X industry standard and far beyond low-pass sequencing. Adds rare functional and rare medical variants, ACMG findings, advanced pharmacogenomics, HLA, mitochondrial and family-planning reports. See all WGS reports →
Bring your own data
Already have DNA data? Let customers upload 23andMe or AncestryDNA files, or send array data or your own whole genomes.
Kits, drop-shipped
We drop-ship kits straight to your customers within 1 business day. Generic kits with no minimum, custom-branded boxes from a 1,000-kit pre-order, or your own packaging.
End-to-end fulfillment, any lab
We handle kits, return shipping, the lab and results. Use our US lab (US, Mexico and Canada) or EU lab in Denmark (Europe, Latin America and the rest of the world), or we can partner with the lab of your choice.
White label, end to end
Customize anything and everything.
Simple, customizable white-label reports. Kits, app, reports, emails and AI all carry your name and your look. OmicsEdge stays invisible.
Branded platform, or the HyperIntelligence mobile app
White-label PDF reports and JSON through the API
Genome-aware AI LLM, embedded by iframe or connected to your own AI through MCP
Everything we provideWhat your customers get
Everything from DNA in to reports out
Pick the reports that fit your product, hide the ones that don't, and map recommendations to what you sell.
1,500+ simple, customizable reports
Diet, fitness, sleep, mood, longevity and more, white-labeled and easy to read. Change the wording, branding and selection, or have us build custom reports.
Polygenic risk for 1,400+ conditions
Including 200 validated polygenic risk scores, with risk compared with people of the same ancestry and the evidence level shown for every result.
Recommendations Engine
20,000+ diet, lifestyle and supplement interventions, matched to your own products or protocols.
Lab Test Analyzer
Track 4,000+ biomarkers alongside genetics and show before-and-after for your programs.
Pharmacogenomics and clinical reports
PGx drug guidance, carrier status and ACMG findings for clinician-led programs.
White-label AI and mobile app
Embed our genome-aware AI LLM in your app with an iframe, or connect your own AI to each user's results through MCP. Launch the HyperIntelligence mobile app under your brand.
We integrate all your multiomics data
Genetics, blood labs, wearables and your other omics data, combined in one profile per customer, so every report and recommendation reflects the whole picture.
Beyond DNA
Two engines most genetics providers don't have.
Genetics shows what your customers are prone to. Our Lab Test Analyzer shows what is happening in their body now, and our Recommendations Engine tells them what to do about it.
Lab Test Analyzer
Reads blood-test results alongside each person's genetics, so a lab value is interpreted in the context of their genetic risk, and tracks it over time.
4,000+ lab biomarkers supported
Trends over time, with before-and-after for your programs
Interpreted alongside genetic risk, not in isolation
Recommendations Engine
Ranks 20,000+ diet, lifestyle and supplement interventions for each person, using their genetics, lab results, symptoms and goals, and maps them to your products or protocols.
Built from human trials, written by our scientists, not generated by AI
Mapped to your own catalog, products or protocols
Included in reports and available through the API
Proven science
We don't just claim accuracy. We published it.
Our PhD and MD science team builds ancestry-informed risk models that use far more of the genome than typical scores, and benchmarks them in peer-reviewed journals.
- 1,400+ polygenic risk models, including 200 validated polygenic risk scores
- Local ancestry inference trained on 35 world populations
- Coronary artery disease score found 55–80× more true cases than rare-variant tests
PRS benchmark · 30 conditions
4 ancestries
Conditions where our ensemble model outperformed the published alternative
Optimization of multi-ancestry polygenic risk score disease prediction models. Scientific Reports, 2025. Validated in UK Biobank, eMERGE and PAGE MEC.
Customers
Running in production today
From one of the world's largest genealogy platforms to sequencing labs and clinic networks.
See all customers →MyHeritage DNA Traits runs on our imputation engine and trait models, for more than 8 million DNA customers.
Read case study →Life X DNA launched its own DNA health and methylation brand on our turnkey WordPress platform.
Read case study →Medicover Genetics built mivano health, its consumer DNA service, on our white-label platform.
Read case study →Labs and hosting
Accredited labs on two continents, or yours.
We drop-ship kits, receive samples at the lab nearest your customer and deliver results: end-to-end fulfillment. Prefer a specific lab? We can partner with the lab of your choice.
CLIA-certified, CAP-accredited US lab
GLP- and ISO-certified EU lab in Denmark
Or the lab of your choice, with US or EU (Frankfurt) data hosting
Tests & kitsFAQ
The questions buyers ask us most
Do you diagnose?
No. Wellness reports show genetic predisposition, not a diagnosis. Clinical reports are available for programs with a clinician in the loop.
Does the API come with screens?
No, the API returns data and PDFs; you design the experience. If you don't want to build, start with the branded app.
Saliva, blood or swab?
A cheek swab, collected at home. Two swabs per kit for a higher success rate. No refrigeration needed.
Is there a minimum?
Not for generic kits. Custom-branded kits start at a 1,000-kit pre-order with a 20% deposit.
How long until we launch?
As little as 24 hours for a basic API integration. Most API integrations take 2–4 weeks, and a branded platform 1–2 weeks.
Can we use our own lab or data?
Yes. We accept consumer files such as 23andMe and AncestryDNA, genotyping array data, and whole genomes from any sequencing lab. We can also partner with the lab of your choice.
Are reports written by AI?
No. Reports and recommendations are written and reviewed by our science team, built on published research and human trials.
Which languages do you support?
Spanish and German are curated and ready to use. Any other language is available through translation that your team reviews.
Does it work for non-European customers?
Risk models are calibrated by ancestry across 35 populations. Ask us about your market's reference data.
Who answers our questions?
A dedicated team of specialists from day one: a named account manager, our PhD and MD scientists for questions on reports and results, and our developers on a shared Slack channel.
Ready to add genomics to your product?
30 minutes, with a tailored quote and a demo account by the end of the call.