The customer journey
What happens behind the scenes
Your customer sees your brand at every step. Here is what we handle.
Order
Your customer orders in your app or store. Your system calls our API, or the branded app handles it.
Collect & register
Two cheek swabs at home, no refrigeration. The customer registers the kit's barcode, so every sample is matched to the right person.
Lab & analysis
Genotyping or 40X whole genome at our US or EU lab. We impute, score 1,400+ conditions against the right ancestry, and generate reports.
Results in your product
A webhook tells your system the results are ready. Show them in your app, send white-label PDFs, or let the branded app do it.
We run the lab
From cheek swab to sequencer, handled.
Kits, shipping, lab work and analysis are ours. Your team focuses on customers.
Kits ship within 1 business day
Genotyping in ≤10 business days, 40X whole genome in 3 weeks
Results arrive in your product by webhook
Launch options
Three ways to launch. Same science.
The difference is who builds the experience your customer sees.
Tests and reports are billed per customer on every option. How pricing works →
API onboarding
From signature to production
A modern REST API with webhooks and a full sandbox. A basic integration can go live in as little as 24 hours; most teams are live in 2–4 weeks.
Sign
Agreement signed. Your account manager opens a shared Slack channel and books a kickoff call.
Build in the sandbox
Sandbox tokens on day one. Test orders, kit registration, webhooks and report retrieval, with our developers on Slack.
Sanity check
We review your integration end to end before anything touches production.
Go live
Production tokens issued. Your first customers can order.
The technology
What's inside the engine
Built in-house by our science team, and published in peer-reviewed journals.
SELPHI
Genetic imputation
Turns ~750,000 measured markers into 200M+ variants. Benchmarked against Beagle, Minimac and IMPUTE.
ORCHESTRA
Ancestry
Resolves ancestry across 35 populations, so every risk score uses the right reference group.
PRS
Polygenic risk scores
1,400+ conditions and traits, shown as percentile risk with the evidence level for each.
RECOMMENDATIONS
Recommendations Engine
20,000+ diet, lifestyle and supplement interventions ranked for each person, or mapped to your products.
LABS
Lab Test Analyzer
4,000+ biomarkers tracked over time and read alongside each person's genetics.
AI
White-label AI LLM
Embed our genome-aware AI LLM in your app with an iframe, or connect your own AI through MCP. Or launch the HyperIntelligence mobile app under your brand.
Data & security
Your customers' data stays yours
We never sell it, and delete it on request within 30 days.
Integration FAQ
What product teams ask us
Does the API come with a user interface?
No. It returns data and PDFs, and you design the screens. If you don't want to build, launch on the branded app.
Do customers have to register their kit?
Yes, every kit is registered to the person who gives the sample. It prevents mix-ups in households that order several kits.
Can we send data from our own lab?
Yes. We accept consumer files such as 23andMe, genotyping array data, and whole genomes from any sequencing lab. We can also partner with the lab of your choice.
Can we hide reports we don't want to sell?
Yes. Choose exactly which reports your customers see, and leave out medical or mental-health content.
Who supports our developers?
A named account manager and a shared Slack channel with our development team, which spans the Americas, Europe and Asia.
Can we start in the branded app and move to the API later?
Yes. Partners often start on the branded app and move to the API as they build their own product.
See it working with your product.
30 minutes, with a demo account by the end of the call and sandbox access once your agreement is signed.