Why it matters
What DTC genetics brands get from OmicsEdge
01
A complete product on day one
A full SelfDecode clone under your domain: reports, recommendations, lab tracking and the AI assistant.
02
More to sell over time
Trait, ancestry, health and clinical reports run on the same DNA, so every new report is a new sale.
03
Your brand on everything
From the kit box to the PDF, customers only ever see you.
Reference customer
MyHeritage: DNA trait reports for 8M+ customers.
One of the world's largest genealogy platforms launched MyHeritage DNA Traits on our imputation engine and trait models. Read the case study
Branded platform or HyperIntelligence mobile app
WordPress store plugin to sell reports
Branded kits from a 1,000-kit pre-order; generic kits with no minimum
What you can launch
Reports that fit your program
A starting point. Choose any of our reports, hide the ones you don't want, or build your own.
Consumer favorites
Health Overview ReportGenetic AvatarEarly Bird or Night Owl?Global AncestryDiet & NutritionFitnessPremium tiers
40X whole genomeCarrier statusPharmacogenomicsLongevity & Healthy AgingBeyond DNA
Lab Test Analyzer and Recommendations Engine
Lab Test Analyzer
Upload lab reports, with results extracted automatically, and track 4,000+ markers alongside genetics over time.
Recommendations Engine
20,000+ diet, lifestyle and supplement interventions ranked for each person, mapped to your products or protocols.
FAQ
Questions we hear
How fast can we launch?
A branded platform typically launches in 1–2 weeks.
Can customers bring DNA from another test?
Yes. 23andMe and AncestryDNA files are accepted with no test fee.
Can we start small?
Yes. Start with generic kits and no minimum, then move to branded kits.
Let's plan your launch.
30 minutes with our team, with pricing and a demo account by the end of the call.