MyHeritage
The Client
MyHeritage is one of the world’s leading genealogy and consumer DNA companies, serving over 9 million customers. Through DNA testing, family history tools, and global genealogical databases, MyHeritage enables users to explore their ancestry, discover relatives, and build detailed family trees.
With the addition of health and trait reporting, MyHeritage aimed to expand its offering beyond ancestry and provide meaningful insights about health predispositions and traits.
The Vision: From Ancestry to Personalized Health & Traits at Scale
MyHeritage recognized a major opportunity. Genetic data could be leveraged not only for ancestry and genealogy but also for accessible health and trait insights for millions of users worldwide. Their vision included three core priorities:
- Global Reach and Accessibility
Deliver health and trait reports to a diverse international user base through a trusted platform. - Broad and Deep Genetic Insight
Move beyond simple DNA matching or ethnicity estimates to offer comprehensive health risk reports and trait analyses such as wellness predispositions, carrier status, and lifestyle traits. - Seamless User Experience and Trust
Integrate health and trait reporting without compromising user experience and maintain clarity, confidence, and optional upgrades for existing customers.
The Challenge: Scaling Advanced Genetic Insights for Millions
MyHeritage faced several technical and operational challenges:
- Genetic Depth and Accuracy
Robust health and trait reports require access to a large set of genetic variants, ideally with near whole genome resolution, without increasing costs dramatically. - Wide Trait Coverage
Users expect a large catalog of health conditions, carrier statuses, polygenic risks, lifestyle traits, and more. - Scalability and Global Diversity
With millions of users across many ancestries, accuracy and performance must hold across a wide range of populations. - Speed to Market
Building a sophisticated bioinformatics platform internally would take years and require large investment.
The Solution: Partnership with OmicsEdge
MyHeritage partnered with OmicsEdge to power its health and trait reporting using our turnkey genomics backend. Key components included:
- High Resolution Genetic Imputation
Our proprietary imputation engine expands array level data into a highly comprehensive set of genetic variants. This provides near whole genome level resolution at a fraction of the cost and forms the foundation for accurate health and trait predictions. - Clinically Validated Polygenic Risk and Trait Models
Using our library of validated polygenic risk score models and trait algorithms, MyHeritage can deliver a large collection of health risk reports, carrier statuses, wellness traits, and lifestyle related insights. - Scalable API First Integration
OmicsEdge uses a modular, API driven design that integrates smoothly into existing MyHeritage infrastructure. The MyHeritage brand experience remains intact while our technology powers the analytics behind the scenes. - Fast Time to Market
With OmicsEdge owning the bioinformatics heavy lifting, MyHeritage launched health and trait reporting significantly faster than would have been possible with an internal build.
The Impact: A Game Changer for MyHeritage and Its Users
- Expanded Product Value
MyHeritage evolved from a genealogy only platform into a full featured health and trait genetics provider. Millions of users now have access to meaningful and personalized genetic insights. - Higher Engagement and Retention
Health and trait reports provide additional value that deepens engagement and improves customer lifetime value. - Global Scalability
Our platform supports multi ancestry accuracy and can easily serve a worldwide user base without sacrificing scientific quality or performance. - New Growth Opportunities
Health and trait reporting unlocks new revenue streams including upgrades, subscriptions, and add on reports while leveraging an existing user base. - Increased Trust and Scientific Credibility
By highlighting OmicsEdge as the technology provider, MyHeritage reinforces that its reports are backed by a science driven genomics engine. This strengthens user trust and brand credibility.
“Partnering with OmicsEdge allowed us to offer deep and actionable genetic insights to millions of users worldwide. Their platform scales, performs, and frees us to focus on user experience and global reach.”
– MyHeritage Leadership
Why Other Companies Choose OmicsEdge
The MyHeritage partnership demonstrates how OmicsEdge empowers consumer genetics companies to:
- Deliver near whole genome insight using standard genotyping data
- Support a comprehensive trait, health risk, and carrier status library
- Scale to millions of users globally with accuracy across ancestries
- Launch rapidly without the cost and risk of building a bioinformatics platform internally
